For the Record is a subscription box for any music lover, with the intention to score on the recent resurgence of vinyl records. After their peak in the 1970’s-80’s, it was thought to eventually be pushed out by newer mediums like CD’s and eventually streaming. But the younger generations have found themselves collecting vinyl records, both for decoration and the connectivity it creates between them and the music. For the Record boxes are curated from a survey given to its subscribers, and then are shipped out with vinyls and an exclusive piece of artist merchandise based on their interests. The branding is a bridge between the golden age of records with a modern take on the organic font and strokes that we saw during this time. The color palette of the bright green and orange is similar to the “groovy” palettes of the 70’s.