This was an assignment where I was given the task of branding and creating music festival, along with having a desktop and mobile website. I chose an annual festival that would be held in Miami, hosting rap and hip-hop artists. The festival being set in Miami is the reason for the bright pinks and blues on a dark background, similar to the color palette of the Miami Vice style that has become popular in recent years. The continuous lines throughout, similar to synth-wave art and along with the pink and blue color palette, follow that Miami Vice theme. My goal was to have a good sense of depth for this website, which is the inspiration for the sharp pink and blue lines that appear to dart from the background to the foreground.
Urban Uproar Music Festival
Winter 2024
The Inspiration
The Miami nightlife and synthwave design was a big factor in the
color palette choice and the design of the logo. Miami Vice contributed to the style of the typography and also in the blue / color palette.
Development
Research on the background of my genre and the headliners were done to find a consistent design style and also involved things like logo development, content inventory, journey maps and wireframes for both desktop and mobile screens.
The Product
After deciding on a style and branding for my festival, the development of the desktop and mobile websites were created, combining elements of the old Miami with Miami Vice and the new elements of the extensive nightlife the city has now.
Feel free to navigate the two working prototypes below!
Other Assets
Other assets like advertising, physical branding pieces and more is always needed, especially for a music festival. These are an idea of how the brand of Urban Uproar can expand into those fields.
